Bradson Longsworth
FOUNDER
Bradson Longsworth builds what people actually mean.
Across more than a decade spanning tourism, technology, banking, and large-scale events, one capability has defined Bradson's work: he holds a client's vision in full — often more clearly than they can articulate it themselves — and orchestrates the right people to render it into reality with a fidelity others rarely match.
He is, in the truest sense, a conductor. PMP-certified and grounded in the discipline of project leadership, he is the single accountable mind behind every engagement — the one who hears the whole piece, holds the tempo, and ensures every contributor serves the same outcome. Delivery that scales without ever losing its through-line.
His range is the proof. He has led Azure migrations for
TD Bank, advised the Caribbean Ministry of Tourism, partnered with the Travel Foundation UK and the Caribbean Development Bank, and directed B2B conferences for audiences of 500 and more. Different sectors, the same craft: a vision faithfully realised.
Rooted in the Caribbean and operating across Belize, Canada, and Jamaica, Bradson founded Personelle Solutions Ltd to bring world-class delivery to the region without importing it — conducting it, on the ground, for the businesses, governments, and individuals shaping the Caribbean's future.
Career Journey
For over a decade, Bradson Longsworth has moved across tourism, government, banking, technology, and live events — and through all of it, done one thing: taken a client's vision and rendered it into reality.
He began in the Caribbean's cultural and creative sector, then moved into national tourism policy with Jamaica's Ministry of Tourism, destination development with the Travel Foundation (now Travel Future), and the direction of large-scale international conferences. From there into enterprise technology, leading cloud migrations for TD Bank in Canada.
Different rooms, different stakes — but one constant: he is the accountable lead who holds the vision and orchestrates the right people to deliver it, to a world-class standard. That through-line is now the foundation of Personelle Solutions.
- Drove the research and steering-committee coordination behind Kingston's successful designation as a UNESCO Creative City of Music.
- Led enterprise Azure and VMC2 cloud migrations for TD Bank at 100% completion, under 5% cost variance, and 95% stakeholder satisfaction.
- Directed a B2B conference of 500+ attendees and 50+ international vendors from concept through flawless execution.
- delivered the Warm Welcome training programme with the Travel Foundation (now Travel Future), lifting trader footfall by 400% and visitor spend by 50%.
- Built and ran a national Tourism Accommodation Workers Survey of 1,000+ instruments whose findings shaped Jamaica's Tourism Housing Plan.
Core Expertise
Personelle Solutions Ltd bridges the gap between Caribbean markets and international standards through localized executive precision and strategic advisory.
Strategic Advisory
- Cross-border market entry strategy
- Public-private partnership navigation
- Organizational gap analysis
- Caribbean regulatory compliance
Executive Delivery
- Complex project management
- Operational transition leadership
- Supply chain optimization
- Regional stakeholder management
Corporate Intelligence
- Risk mitigation & security planning
- Bespoke investor concierge
- Executive recruitment advisory
- Policy development for regional ESG
Education & Credentials
Master of Science tourism with project management
University of the West Indies, Cave Hill
2013
Project Management Professional (PMP)
Project Management Institute (PMI)
2022
B.Sc. in Management Studies
University of the West Indies, Mona
2010
Post Graduate Certificate
IT Project Management
Affiliation Since 2018
Notable Engagements
TD Bank — Enterprise Cloud Migration · Canada
Led Azure and VMC2 vendor migrations for one of North America's largest banks, delivering 100% on-time completion, holding cost variance under 5%, and earning a 95% stakeholder satisfaction rating — world-class delivery under enterprise pressure.
Travel Foundation (now Travel Future) — Destination Capacity Building · Jamaica
Designed and led the Warm Welcome training for craft traders and frontline tourism staff, driving a 400% increase in footfall per trader and a 50% lift in visitor spend, and distributing 40,000 visitor maps to strengthen the destination experience end to end.
Ministry of Tourism — UNESCO Creative City of Music · Jamaica
Drove the research and coordinated the multi-entity steering committee behind Kingston's successful bid to join UNESCO's Creative Cities Network — orchestrating cultural stakeholders, government, and industry toward a single global recognition.